CHKP YOGURT

What THE CHKP?!

Our goal was to amplify brand awareness and drive impactful engagement under our hero campaign 'What the CHKP.' Our strategic approach focused on crafting organic content that not only enhanced discoverability but also entertained, educated, and infused the brand with personality. From engaging visuals to influencer partnerships, our strategy was to create content that resonated with audiences, fostering deeper connections and enhancing brand perception.

A pivotal moment in our collaboration was the launch of CHKP into Whole Foods NYC, where we developed geo-targeted ads to generate buzz and excitement. Leveraging our expertise in both organic and paid social media, we curated compelling assets that effectively communicated CHKP's unique value proposition, driving traffic and engagement around the launch.