COUNTRY CROCK
BRING THE
COUNTRY IN
As the AOR with Country Crock, we undertook a transformative journey to elevate the brand's digital presence and drive tangible growth. From launching the brand on social in 2020, surpassing ambitious growth targets for both their Core product and Plant Butter line in 2021 to crafting a cohesive Master Brand identity and maximizing social discoverability in 2022, our strategic collaboration yielded remarkable results. In 2023, our focus sharpened on boosting Facebook and Instagram video engagement and views, cementing Country Crock's position as a digital trailblazer. Through social-first innovation, large tentpoles, influencer campaigns, and a relentless commitment to success, we reshaped narratives, engaged audiences, and set new benchmarks for digital excellence across the Upfield CPG Company.
ROLE:
Senior Strategist, Social Media (Organic & Paid)
Facilitated Creative Ideations
Assisted with Production Shot Lists
Managed Influencer Campaigns
SCOPE:
Brand Equity Assets, Social First Content, Recipe Assets, Influencer Campaign & Management, Tentpole Campaigns, SEO Optimizations, Account Management, Production
FAMILY REUNION
TentPOLE CAMPAIGN
SOCIAL-FIRST CONTENT
